CLARKS EXOTICA
ABOUT THE PROJECT
Clarks Exotica is a destination resort just 10 minutes from Kempegowda International Airport, Bangalore, spanning 70 acres of world-class venues, refined dining, and intuitive hospitality. For this 5-star luxury property, we delivered a complete brand revamp, redesigning the brand identity, branding, packaging, and an extensive range of hotel and resort collaterals.
CHALLENGES FACED
The first challenge was scale: as a large 5-star property with a wide category of services, the project demanded an extensive volume of brand collaterals, each held to a consistent luxury standard. The second was modernization, the property carried an old, outdated identity that needed a full contemporary refresh.
SERVICES INCLUDED
Brand identity, brand revamp, branding, packaging design, typography, visual identity, look and feel development, and hospitality collateral design.
