PAWS AND PLAY
ABOUT THE PROJECT
PAWS And PLAY is a community-driven pet brand and events company built to grow India's biggest pet community and content factory. The core idea is to build a loyal audience through engaging pet content and a calendar of events and original IPs throughout the year, then leverage that community to launch a marketplace and products down the line. We delivered a detailed brand identity, covering color palette, typography, packaging, and overall look and feel, designed to work seamlessly across both offline and online events and touchpoints. Our branding approach struck a funky yet sophisticated tone, using a refined pastel-orange palette, bright and playful without being loud.
CHALLENGES FACED
The core challenge was building a brand identity that is both community-first and versatile, working consistently across online content, year-round events and IPs, and future product launches. It had to feel funky and approachable to drive community engagement and event participation, yet sophisticated enough to scale into a marketplace and retail products later.
SERVICES INCLUDED
Brand strategy, brand identity, color palette and typography, packaging design, web design, visual identity, event branding, and community brand design.
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